The luxury label Represent was established in 2011 by George and Mike Heaton, two British businessmen. A person’s level of commitment, sophistication, and growth can be inferred by the clothes they wear. The creation of this collection was a labor of love that involved meticulous planning and execution down to the smallest detail. This high-end brand is known for its meticulous attention to detail and skilled craftsmanship.

Building the most famous brand that is now available on a worldwide scale is the most fundamental and noble goal.As a student, George Heaton considered the possibility of selling prints of his paintings on clothing and came up with the idea that would later become Represent. At first, he would screen print his patterns onto blank garments that he purchased from neighborhood shops. This is how he started his career. The phrase “Representing” was chosen after fifteen names were drawn at random from a sheet of paper. So much for that, they say. When George got to that level, a buddy of his suggested he quit ending things with “-ing,” and the rest is, well, history. Indeed, it transpired.

Spring Summer ’24

With a color scheme influenced by sunsets a sea of neutrals giving way to muted reds and sky blues SS24 by Represent is the pinnacle of never-ending growth.

Pinstripe patterns and twilled suiting wools are transformed into wide leg pants and shirting in this collection, which also features luxury jersey hoodies, t-shirts, and sweaters with title distressed graphics. The silhouettes and fabrics are displayed in a daring display. Modernized with daring cuts and invigorating designs, Horizons showcases classic elements of British tailoring. Heavy washing on denim, abstract spray art on knitwear, and garment dyed bomber jackets are just a few examples of the intricate details on display in this collection. The season’s style is rounded out with loose knits, flowing forms, and exaggeratedly large fits.

ICARUS FLIGHT BOMBER

They are pleased to present the Icarus Flight Bomber in Khaki, a luxurious bomber jacket that features a garment dye effect all over. In addition to arm flap pockets and zip hand pockets on each side, the jacket features gathering accents on the sleeves, which create a voluminous fit. Additionally, the front of the jacket features a double-ended Initial pendant zip fastening. A ribbed hem, cuffs, and collar are all features of this garment, which is accented with embroidered Icarus artwork on both the front and the back.

As a result of the dying process that was used for this jacket, the dye will gradually melt away, leaving behind a characteristic worn appearance.

Khaki Bomber Jacket
Sleeve Gathering
Initial Pendant Zip
Embroidered Icarus Artwork

ALL OVER INITIAL FLANNEL SHIRT

This bespoke check shirt is designed with an oversized fit from a cotton blend and features Cobrax popper fastenings on the front. They are pleased to introduce the All Over Initial Flannel Shirt in Cashmere. The finished product has a textured appearance, and the initial logos are printed in a faded screen print that is shattered all over. The shirt is finished with cuff gauntlet accents and boasts a small scoop hem on both the front and the back. Additionally, it has an antique silver metal bar attached to one of the chest flap pockets.

Brown Check Flannel Shirt
Distressed Initial Logos
Cobrax Popper Fastenings
Scoop Hem

CLASSIC PARTS HOODIE

They are pleased to present the Classic Parts sweatshirt in Aged Black, a high-end sweatshirt that is designed to fit slightly larger than average. Additionally, the hoodie is finished with a Represent metal bar attached to the pocket and a Cobrax popper attached to the hood. The hem and cuffs of the hoodie are ribbed.

Their damaged Horizons motorsport inspired image is featured on the front and back of the Classic Parts Hoodie, and a cracked Horizons graphic is included on the right sleeve of the garment.

Aged Black Hoodie
Oversized Fit
Ribbed Hem and Cuffs
Cobrax Popper to Hood
Horizons Motorsport Graphic

CLASSIC PARTS T-SHIRT

They are pleased to introduce the Classic Parts T-Shirt in Flat White, a t-shirt that is constructed from jersey cotton of medium weight and has an oversized fit. It is finished with a Represent metal bar logo on the hem, and it has their cracked Horizons motorsport inspired image on both the front and the back of the garment.

Flat White T-Shirt
Oversized Fit
Round Neck
Short Sleeves
Horizons Motorsport Inspired Graphic

SPRAYED HORIZONS SWEATER

They are pleased to introduce the Sprayed Horizons Sweater in Sunrise, a luxurious boxy oversized sweater that is carefully constructed with an Alpaca and Wool combination that has a very soft hand feel. Ribbed hems, cuffs, and collars are all features of the sweater, which also features a faint abstract spray applied on the yarn.

Due to the extremely oversized fit, they suggest going down a size for the best possible fit.

Sunrise Sweater
Boxy Oversized Fit
Ribbed Hem, Cuff & Collar
Subtle Abstract Spray Knit

At Represent Clothing, spring and summer collection 2024

As the sun reclaims the sky and the earth comes alive with vigor, Represent Clothing unveils its eagerly-anticipated Spring and Summer Collection for 2024. Surrender to the allure of meticulously crafted garments that echo the whispers of spring and embody the exuberance of summer. With a palette inspired by sunrise blushes and the deepest ocean blues, each piece promises to drape you in an air of effortless sophistication. Luxuriate in the lightweight fabrics that dance against the skin, and discover the bold patterns that tell tales of endless days under the sun. This collection, a symphony of style and comfort, is an ode to those who dare to express their best selves, where each stitch tells a story, and every outfit sings a ballad of self-expression. Step into the season with Represent Clothing, where fashion isn’t just worn; it’s lived.